Sunday, March 13, 2005

Of TV Monitors and Indian Idols

The popularity of a television programme can be gauged not by TRP ratings but how often it's watched in the TV room of a news media organisation.

Incidentally, the TV here is strictly meant for monitoring news channels. Imagine then, the surprise of the person in the Monitoring shift when one senior reporter (who will remain anonymous) asked her to change channels so that he could enjoy an episode of Indian Idol.

That too at nine pm prime time, when the ritual of watching NDTV is deemed sacrosanct.

Indian Idol - the magical malady which transports even journos to a world of mystical melody.

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